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Located in Hampton Roads, Virginia offering events and services throughout the mid-atlantic and beyond.

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©2017 BY The Phoenix Factor


We are a collaboration of professional coaches, consultants, specialists and experts offering value driven services to help you create an inferno in your business. Firestarters are the foundation of our boutique firm and we hold each other to the highest standards so that our clients will receive our very best. We help fan each others flames, offer guidance and resources, hold each other accountable and most of all provide  a support as we collaborate and partner to help business grow.


Continue to read below for details on who we are, who we collaborate with and to inquire about joining our Firestarter Circle.

After 17 years in the fitness & Wellness Industry, Brandy knew her mission was to help solopreneurs and business professionals own their fire in life and business. Social media, personal branding and networking were the key to her success so she wanted to help others create a way to create an inferno of success in their brand, their business and their network.

She also founded Girls on Fire in 2018 to help women collaborate and create an inferno of success in life and business.

CEO, Founder

Brandy Hollaway

Are you ready to push the limits of technology? Are you ready to take your video to the next level? Theatrically trained, Vanessa uses her artistry for the business world. Making unique edgy content is her strength. But telling your story is at the forefront of what she does. She's an international professional video production editor and project manager.  As we all have lives, efficiency is key. Organization, planning, and realistic timelines play a big role in her life, as well as creating a positive work environment with positive communication. Videos are a must in business and Vanessa has brought our options to a whole new level.

CCO, Chief Creative Officer

Vanessa Lane

Jen Lownik offers extensive experience in corporate sales and event management. She has successfully negotiated global recognized travel, hospitality and relationship marketers. Problem solving, negotiating, and program and conflict management are just a few of her many strengths. Her professional, positive, detailed oriented, team player attitude, is an asset to all.

Director of Operations

Jen Lownik, CMP


Chuck Lovelace is an experienced leader with a demonstrated history of working in the accounting industry. He is a strong business development professional skilled in management, strategic planning, leadership, public speaking, and marketing.

Accountant/Business Consultant

Chuck Lovelace